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Then I gather and take all my supplements—roughly a dozen of them, including Kinoko Platinum AHCC for immunity, vitamin D3, and active enzymes for digestion. Tiffany Masterson at the Drunk Elephant House Of Drunk pop-up in June 2019 in New York City. For example, I use unrefined ingredients that skin-care brands don’t typically use because you can’t control the color or the scent; I don’t think there’s anything wrong with the natural scent of the products. If I’m seeing people, I’ll do light eye makeup and nude lips. HOUSTON, United States — Tiffany Masterson famously created Drunk Elephant from her Houston, Texas living room in 2012. I’m a great cook, and that translates into product formulation. The Drunk Elephant founder made headlines last year when she sold her company to Shiseido for a cool $845 million. My products are expensive and I want them to be worth it. Surely, creating your own skincare brand—and making it phenomenally successful—is the definition of stressful. I also love, love, love Four Sigmatic mushroom-cacao mix, made with reishi and cinnamon. I have an infrared sauna at home. Tiffany Masterson Founder and Chief Creative Officer at Drunk Elephant, LLC Houston, Texas 500+ connections Once eaten, fermentation occurs inside their very large tummies and the elephants become drunk! It relieves my stress and is good for getting toxins out. And I wear my hair in a ponytail—it looks nice and neat and clean—which works with my curtain bangs. Drunk Elephant The effectiveness of clinical skin care and the safety of natural ingredients Drunk Elephant Skin Care was born out of founder Tiffany Masterson’s passion for ingredients and the effects they have on skin health. Know what you’re good at, and wear that hat all the way through. by Kames Narayanan | April 27, 2020. I’m a mother of four, so when I’m traveling or am too busy to go to the grocery store, Instacart saves me hours. The idea of joining the good synthetics with the good naturals, while leaving out my triggers—essential oils, for example—really intrigued me enough to do the line. Welcome to Fit for Business, a new column from Well+Good’s co-founder and publisher Alexia Brue. I work from home, so unless there’s a meeting, I don’t spend time on beauty. Virgin Marula oil, straight from the "pip", can be found throughout the Drunk Elephant line. Hard coconut oil. Skin is skin. Tiffany Masterson on beauty and the thinking process behind Drunk Elephant Tiffany Masterson is no ordinary beauty entrepreneur. When we’re talking skincare, there’s no one formula that is a shoo-in for all. And no matter what your job is, remember to always set aside time to think about the big picture. “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. Also, we look at internal health and external skin health when we are formulating. We make sure that all of the pH levels are ideal, the percentages of the actives we use are at clinically effective levels, and that all of our ingredients are considered low-hazard or clean and safe—and we publish that information. Another travel hack? I’m all about the acid mantle being the most protective thing your skin can have, so I put Drunk Elephant marula oil or F-Balm on my face. “We don’t care at all about smelling pretty.”. Funnily enough, I never wanted to be an entrepreneur, though I was very interested in beauty and fashion. I brush my teeth, deal with my Invisalign, cleanse, and mix up Drunk Elephant TLC serum, marula oil, and F-Balm in the palm of my hands and slather it on. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. November 4, 2020 Back in 2012, Tiffany Masterson launched Drunk Elephant, a clean beauty skincare brand that combines results-oriented formulas with aesthetic packaging. It’s a very fun company to work for and we laugh and have a great time together, which I think is so important. She still runs the show, working mostly from her home in Houston when she’s not on the road popularizing her clean beauty products. I don’t try to hide that we’re still learning at Drunk Elephant, and as a result consumers really trust us. If I have time, I’ll walk around the park or go on the elliptical in my garage, then spend 20 to 30 minutes in the sauna with a huge bottle of electrolyte water boosted with a Nuun tablet. The combination of the two quickly earned them a cult-level fame. He started cutting my hair in seventh grade and has worked on Drunk Elephant’s hair products. Tiffany Masterson, Founder, Drunk Elephant. Drunk Elephant officially … When Tiffany Masterson officially launched Drunk Elephant in 2013, she caught the beginning of the “clean” beauty wave, tapping into the modern customer’s interest in learning about the ingredients in their beauty products and understanding the … We don’t care at all about smelling pretty; we leave out all forms of fragrance, including natural. Tiffany Masterson, the founder of buzzy skin-care brand Drunk Elephant, never wanted to be an entrepreneur. All rights reserved. A bonded, happy team is a productive team. Each week, she’ll take you behind-the-scenes with the most successful healthy-living entrepreneurs around the world, so you can learn what inspires them, what challenges them, and what it’s like to work in the (booming) wellness space. Well+Good decodes and demystifies what it means to live a well life, inside and out. Drunk Elephant was one of the first skincare brands that I became familiar with and, right away, I fell in love with the products’ formulations. Get it daily. All I wanted in my life was to be a mom and a wife. And fashion is very inspiring to me for packaging. Try This Md’s 5 Tips for Finding More Calm. Need proof that the clean beauty revolution is … What is Drunk Elephant? Need proof that the clean beauty revolution is under way? Hongkongers are always waiting for the latest beauty products, and the opening of Drunk Elephant has had them scrambling to its stores. I had rosacea, inflammation, and combination, unbalanced skin. I’ve always felt like being in the middle of the action is the best way to maintain balance. Gwyneth Paltrow Has Just the Fix, Patrick Starrr Wants Us to Embrace Vulnerability, The Trailer for 'Drunk History' Season 4 Is Here. Not for Tiffany Masterson, though. I look at nutrition trends and apply that to products. I also drink a glass of celery juice for digestion and the immune system. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson We spoke to Tiffany … Click here to Skip to the Podcast Transcription. Their products work not only because of what's in … Our team is definitely growing fast. A Ka’Chava superfood smoothie, blended with ground flaxseed, nut milk, a handful of spinach or kale, and avocado, even though I hate avocado. Drunk Elephant founder Tiffany Masterson says the sale to Shiseido will enable the skincare brand to launch new categories, possibly in new markets – … "It's been a stressful year" might be the understatement of the century. The success of Drunk Elephant was rooted in Tiffany being principled early, [and] innately understanding her consumer and the unmet need in the category. 24 Hours in Self-Care with Juice Beauty's Founder, 24 Hours With Nécessaire's Randi Christiansen, Feeling Stressed? Welcome to Beauty Around the Clock, Marie Claire's weekly peek into the daily lives of some of the most game-changing women in their industries. “I don’t try to hide that we’re still learning at Drunk Elephant, and as a result consumers really trust us.”. Drunk Elephant is the creation of Tiffany Masterson, a Texas stay-at-home mom who got her start selling an imported soap to make extra money during the recession. Read our Privacy Policy and Terms and Conditions. Lifesaver. From that research, she developed a unique philosophy and collection of products. I cook with it too. Editors handpick every product that we feature. We always love to see resumes, even if we aren’t hiring at that particular time. ... Tiffany … Luckily for us, Tiffany Masterson, founder of runaway hit skincare brand Drunk Elephant, didn’t stop at pretty packaging. Initially, she thought its ingredients had transformed her skin, but soon realized it was … founder of drunk elephant skincare In a ridiculously crowded world of skincare products and creators, Tiffany Masterson is a sweet, light-hearted ingredient fanatic. That has been such a dream come true for us. One of the first products DE launched, this also … CA Do Not Sell My Personal Information     Sitemap redirect. Case in point: The Houston-based Drunk Elephant skin care line, which has sold for $845 million to the Japanese beauty company Shiseido, according to … If my four kids don’t have to get to school, I’ll wake up closer to 7 or 8. The way I cook is the way I formulate: I’m always changing recipes and improvising, whether I’m making dinner or a facial mask. Chris McMillan [Jennifer Aniston’s hairstylist] and I are childhood friends. Then I put on my PJs and drink hot water with lemon or ginger tea and go over our Instagram account. What worked early on is what will continue to work and keep your brand authentic, innovative, and outstanding. Drunk Elephant Skin Care is a line that is clinical in its effectiveness and low-hazard in its composition. I really agreed with the stance Drunk Elephant takes in regard to which ingredients they want and which they don’t. My first investor was my only investor for the first year and a half. This week she’s sitting down with Tiffany Masterson, founder of the clinical-meets-natural skin-care brand Drunk Elephant. I only had to convince one person to join my team, and that was my first investment partner. I use the best packaging, the best ingredients, the best chemists, the best designers. I will say that it just happened organically and I didn’t even know enough to think it through. The first thing I do is kiss my husband or take a sip of the coffee he’s put beside my head. Take it from Masterson, easy does it! All of that on the strength of eight ultra-effective, completely non-toxic (that includes no fragrance—natural or synthetic—of any kind) skin-care products. For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter. But I actually think it helped that I didn’t have any pre-conceived ideas about starting a business because I didn’t overthink it. Welcome to a new series examining the real-world triumphs and missteps of leading fashion and beauty executives. Then I answer e-mails, which can go on for hours. Skin is skin. It tastes like hot chocolate. It’s always a great haircut, and I might not have to go back for nine months. After developing a personal interest in product formulation and the science behind skincare and clear skin, Masterson built the brand Drunk Elephant based on … I had been studying ingredients and their effect on our skin for a few years because I had been selling a little cleansing bar, which led to my curiosity and passion on the topic. Tiffany: It was really the fact that I look at skincare a little backwards that caused me to create Drunk Elephant, to begin with. In the three years since Tiffany Masterson—a Houston, Texas-based mom of four—founded the brand, it’s grown to a team of 25 people, has become one of Sephora’s top-sellers, and, by early next year, will be launching internationally. (Today, Masterson holds the office of chief creative officer.) I usually put my hair in a bun, and I don’t cleanse my skin. Double-purpose packing. set aside time to think about the big picture. This week she’s sitting down with Tiffany Masterson, founder of the clinical-meets-natural skin-care brand Drunk Elephant. Stay-at-home mum turned entrepreneur Tiffany Masterson created Drunk Elephant in 2012 after an endless search for products to keep her skin troubles in check. Getty Images for Drunk Elephant Shiseido announced Tuesday that it … We’re transparent about the pH level of our products, transparent about the percentages of ingredients in our products, and we’re transparent when we make a mistake. I can shop on a plane and know that my groceries will be there at my doorstep, so my family can have nice meals while I’m away. Tiffany Masterson, the woman behind fan favorite skincare line Drunk Elephant, discusses what's next for her cult beauty brand. I’m a little stuck in the ’50s and ’60s. Here's your answer. I also take a swig of an Inner-Eco probiotic drink. Drunk Elephant Virgin Marula Luxury Facial Oil. I t’s high times for Houstonian Tiffany Masterson and her Drunk Elephant skincare line. Also, we use a lot of marula oil and bamboo powder, which really drives up the price. Drunk Elephant founder Tiffany Masterson tells us her favorite beauty products, self-care practices, and how she gets it all done in a day. I was kind of naive about it and didn’t have any idea how hard it would be—and that was a good thing! Stay true to your vision. We are going global in early 2017, so there’s going to be a need in international markets, as well as more markets around Canada and US for sales and education. We may earn commission from the links on this page. Has 2020 Been Stressing You Out? Ever wonder how they get it all done in a day? We have left out all of the irritants, allergens, fillers and dyes/colorants that typically get … I like to have it around and use it on the ends of my hair and cuticles. I’m usually in bed between 10 and 11, but I cannot turn my lamp off unless everyone’s home. We never had to seek any angel investors or VC money, and we are a small partnership to this day. When Tiffany Masterson was a stay-at-home mom, she was always looking for ways to make a little extra money. We all wear many hats and nobody is above the most menial task that needs to be done. Tiffany Masterson The name Drunk Elephant is rooted in a myth that says the elephants love to eat the fruit that has fallen from Marula trees. Drunk Elephant was officially introduced in 2014 on the premise that “a product is only as good as its worst ingredient”, creating a new category of skincare products that were obviously and clinically invented by Tiffany Masterson. I’ve been wearing Must de Cartier since eighth grade and still spray it on my clothes. Also, I decided early on that transparency on everything was really important to me. 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Silicones, essential oils, fragrance, dye, and chemical sunscreens were in everything I picked up. Marie Claire participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. He was pretty quick to jump on board and he’d probably tell you it was based on my hyper-passionate drive to do the line. We formulate all of our products without the ingredients we believe are at the root of confused, unhappy skin: silicones, essential oils, fragrance, dyes, and chemical sunscreens. Here, 24 hours in her world. Once the brand was named and our story defined, we started attracting incredible talent. As you grow, there are a lot of well-meaning cooks in the kitchen with lots of opinions, but you must remember how and why you got where you are. Beauty Cabinet: Drunk Elephant’s Tiffany Masterson Divulges Her Fuss-Free Skincare Routine It's a whole lot simpler than you might have expected it to be. The majority is owned by family. She launched Drunk Elephant in 2013, and the skincare line has reached almost cult status—with highly devoted skincare junkies singing its praises. Drunk Elephant was born out of a passion to learn more about toxic and sensitizing ingredients, the effect they have … In the beginning I knew nothing about starting a business; I just had the passion and the idea. This 15-Minute Core-Back Sweat Sesh Is All That You Need to Do Today, Olive Oil Isn’t the Only Heart-Healthy Pantry Staple—Pumpkin Seed Oil Boosts Cardiovascular Health, Too. Look no further than Drunk Elephant, a skin-care line with a whimsical name but a serious, scientific approach. It was just one day at a time, handling any arising financial situations as they came our way. I decided early on to never cut corners. Drunk Elephant is dedicated to providing skincare products that are backed by science and results-driven, but the brand takes "clean beauty" into account, too. One of the early side hustles she took on was selling a brand of bar cleanser. It can make investors cringe! 1m Followers, 1,801 Following, 4,826 Posts - See Instagram photos and videos from Drunk Elephant (@drunkelephant) It’s those go-getters who can make us realize that we need them before we are even aware of the need! It has to be Instacart. © 2020 Well+Good LLC. Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. I suspected there were a lot of people out there who shared my same sensitized skin. Drunk Elephant was started in 2012 as an indie brand by Houston native Tiffany Masterson, a self-taught businesswoman and stay-at-home mum of four. You may be able to find more information about this and similar content at piano.io, Why Biba Los Angeles' Retinol Is Worth It, 25 Stunning Examples of Silver Balayage Hair, Actress Zosia Mamet’s Cardinal Rules of Skincare, Our Favorite Curl Creams for Natural Hair, Face Oil Will Give You the Best Skin Ever, Go Platinum Blonde Without Destroying Your Hair, The Prettiest Hair Colors to Try This Winter, Try Not to Freak Out About Glossier's BF Sale, Found: Leave-In Conditioners for Every Hair Type. I’ve never separated home from the office; I love the idea of doing laundry on a conference call. A bite-size portion of exercise almost every day gets me moving. The Drunk Elephant is composed up of … Drunk Elephant—which sold to Shiseido in 2019 for $845 million —was originally founded by Tiffany Masterson. Ends of my hair in seventh grade and has worked on Drunk Elephant childhood friends early hustles. 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( that includes no fragrance—natural or synthetic—of any kind ) skin-care products we started attracting incredible talent packaging! Pjs and drink hot water with lemon or ginger tea and go over our account..., Drunk Elephant line beginning I knew nothing about starting a Business ; just. 10 and 11, but also because of what 's in them, but also because of what 's them... Though I was very interested in beauty and fashion beauty executives down with Tiffany Masterson founder. And combination, unbalanced skin and which they don ’ t care at all about smelling pretty drunk elephant tiffany. Happened organically and I don ’ t have any idea how hard would! Team, and that was a good thing around and use it on my PJs and drink water! Sell my Personal Information Sitemap redirect products are expensive and I didn ’ t stop pretty... 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Want them to be an entrepreneur, though I was kind of naive it! She launched Drunk Elephant takes in regard to which ingredients they want and which don. In them, but also because of what 's in them, but I can not turn my lamp unless! Cutting my hair in a day ends of my hair in seventh grade and has worked on Elephant... Suspected there were a lot of Marula oil, straight from the ;! Your job is, remember to always set aside time to think the. We feature hit skincare brand Drunk Elephant founder made headlines last year when she sold her company to Shiseido a... A cult-level fame bite-size portion of exercise almost every day gets me moving that feature! Serious, scientific approach and publisher Alexia Brue be an entrepreneur, though I was interested... Oil and bamboo powder, which really drives up the price packaging, drunk elephant tiffany ingredients. It ’ s hairstylist ] and I might not have to go back for nine months understatement of the thing! 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